Like Wikipedia says: “Geomarketing has a direct impact on the development of modern trade and the reorganization of retail types. Site selection becomes automated and based on scientific procedures that saves both time and money.”
Location-based Marketing & Service
Today, geomarketing is the most powerfull marketing ways to promote or sell some product or service. Using words, images or any other content that is geo based, you bring your visitor closer to become your actual lead, customer or users of your service.
A location-based service (know like “LBS”) is a software-level service that uses location data to control features and also any other content. Location-based services has a number of uses in social networking today as information, in entertainment or security, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device.
From the business point, location-based service can be used for various advertising directed at customers based on their current location.
Digital Location-based Marketing
Digital marketing in fact using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. With combination of the location-based marketing and digital technology you have ability to bring closer content to anyone who come on your website.
By this reasons, geomarketing allow you to engage visitors to become qualified leads. Many have the fear of using geomarketing because of traditional mindset, but there is no fear because you have nothing to loose.
Like example, with proper use of words and geo information in a sentence you can get the attention of your visitor and convert it to a customer or a quality lead. Let’s give an example of one sentence:
You can buy shoes in Ashburn for 50% discount.
We use this example many times in our blog but is worth to repeat it. As you can see in this sentence, we use the name of your city to tell you or your visitor that in the exact or near city you can find 50% discount for the shoes you looking for.
In other case, often we need, in addition to standard information, to collect some more sensitive information in our contact forms or to predefine some fields by default values. You can define geo information from your user location in your contact forms, various funnels, surveys, etc. These fields may and may not be visible and the use of this information may be for for statistics, analytics and that like.
Also, you can display or hide content according to the geolocation using geo-information. This is extremely useful if you want that each (for example) city has its own unique content. You can display or hide content such as text, images, video, audio, documents, and anything you imagine. This trick is often used by large marketing agencies to attract, redirect and filter their clients from various regions.
How I Can Get Geomarketing Informations and Services?
You can choose to use Geo Controller! Geo Controller allows you to attach geographic information to WordPress websites by user IP address. This plugin allow you to create geo-based banners and switch contents based on user geo-location. With Geo Controller you also can build any geomarketing landing page, user statistics, redirections based on the geolocation and many more.
GeoPlugin has a lot of benefits. One of the most common benefits are personal user experience and increasing confidence and trust. When you see some content pointed to your needs you have a good feeling. Also with this plugin you get a better SEO result and excellent conversion.
Geo Controller give you informations like:
- IP Version
- DNS Host
- DNS Provider
- Country code
- Continent code
- Latitude & Longitude
- Currency Symbol
- Currency Converter
- Country Flag
…and this informations you can always use anywhere you need.